Should I Put the Effort into Startup SEO?
Search engine optimization (SEO) can feel a bit mystifying to those outside the marketing profession, leading many startup CEOs to...
Deploying the Right Press Release Strategy
The Basics When working with a PR professional, one of the first decisions is to devise a strong press release...
How to Craft the Best Media Pitch
Learning how to craft the best media pitch possible can be a powerful asset for younger companies. Typically, in pre-seed...
Build, Don’t Buy: Why a Good PR Strategy for Startups is Vital
Having been a marketing team member at a startup, I know what it’s like to work in one and how...
Leverage Social Media PR Strategy: Use the Algorithm
The function of public relations (PR) has changed over the last decade to incorporate content, creating a social media PR...
Content Marketing PR Strategy for Startups: Thought Leadership
As a founder, you know the importance of standing out in a competitive market and a well-executed content marketing PR...
Employing a Content Funnel Strategy for Startups
Ever wondered what a content funnel strategy is? It might seem like jargon reserved for the inner workings of sophisticated...
Writing an Effective Venture Capital Press Release
In the dynamic world of VC, crafting an effective venture capital press release is crucial. A well-executed venture capital press...
Content Creation for Startups: It is Possible
For young startup companies, especially those just out of stealth, it can be difficult to be relevant, seen, or heard....
In Today’s New World: AI and Public Relations Work Well Together
AI will empower public relations professionals, not take their jobs.