I’m John Rich, a Fractional CMO specializing in content strategy and public relations for startups and financial firms. With over a decade of strategic communications experience in Washington D.C., I help growing companies turn their expertise into revenue-driving content and earned media coverage.
My Background:
Strategic Communications Foundation:
My career began in Washington D.C. strategic communications, where I learned how to craft messages that cut through noise and influence decision-makers. This foundation gives me a unique perspective on crisis communications and stakeholder relations.
AI and Data Analytics Approach: I leverage the latest AI tools and data analytics to create efficient, effective content strategies. While AI handles research and foundation work, I apply strategic thinking and industry expertise to ensure every piece genuinely engages your audience.
Industry Expertise: I specifically focus on two sectors I understand deeply: emerging startups (pre-seed to seed stage) and financial services firms. This specialization means your content will speak directly to the investors, customers, and stakeholders who matter most.
What Makes Me Different:
Part of Your Team: I don’t operate as a traditional agency. With small teams (typically under 10 people), you need someone who integrates seamlessly into your operations, not an arms-length vendor.
Thought Leadership: Rather than creating generic content, I help extract and refine the expertise you already possess, turning it into compelling narratives that establish market authority.
Results-Focused: Every content piece and PR campaign is designed with clear business objectives: generating leads, attracting investors, or driving revenue. I track metrics that matter to your bottom line.