The Growing Influence of Content Creation
On January 7, the Washington Post quietly announced they laid off most of the business operations staff, including their PR...
How Alternative Firms Can Leverage PR to Raise Capital
For venture capital (VC) and private equity (PE) firms, financial performance is only one (albeit large) component to raising capital,...
How PR Can Be the Key to Your Startup’s Fundraising Success
PR can you help you fundraise in a multitude of ways, but it is especially helpful in difficult economic environments...
Should My Startup Use SEO?
Search engine optimization (SEO) can feel a bit mystifying to those outside the marketing profession, leading many startup CEOs to...
Gauging your PR strategy: Identifying Appropriate Goals
Creating a good PR strategy should directly revolve around what you are striving for. It is easy for companies, let...
Deploying the Right Press Release Strategy
The Basics When working with a PR professional, one of the first decisions is to devise a strong press release...
How to Craft the Best Media Pitch
Learning how to craft a compelling media pitch can be a powerful asset for younger companies. Typically, in pre-seed startups...
Build, Don’t Buy: Why a Good PR Strategy for Startups is Vital
Having been a marketing team member at a startup, I know what it’s like to work in one. Money is...
Leverage Social Media PR Strategy: Use the Algorithm
The function of public relations, often referred to as PR, has changed over the last decade, and many people are...
Content Marketing PR Strategy for Startups: Thought Leadership
As a founder, you know the importance of standing out in a competitive market. A well-executed content marketing PR strategy...